Differentiate Yourself from Your Competition.
Every website needs quality content.
Your website content is the most important element in online communication. Your content is your message. It establishes your credibility and explains the mission of your organization. Your content sells your website to visitors and search engines.
Using a simple metaphor, if your website were a bakery, the content would be the sweet aroma of baked bread that catches your senses as you walk by and pulls you in the door.
Your customers expect perfection. Search engines evaluate relativity to the search terms and phrases used by their searchers. The better the content, the higher you rank in search engines, especially the big one–Google. After all, you wouldn't expect search engines to push "unsavory" bakeries, would you?
Designing Your Blueprint
Before we begin any project, we plan the "blueprint" for the site, including:
- Analyzing the audience for which the website is intended.
- Determining the primary purpose of the website (the online metaphor).
- Planning how to integrate SEO into your website—especially keywords and keyword phrases that must be built into each heading, paragraph, and page.
Content Checklist
Ask yourself the following questions when you are writing your online content:
-
Is the content consistent with the mission of our organization?
- Is the content structured in a way that makes it accessible and usable? For example, is the correct content on the correct pages, and are the headings and subheadings structured in a meaningful way?
-
Are there any errors in our grammar, spelling, or punctuation? Small errors can make a big difference in credibility.
- Is our content consistent with the keywords and advertising that we're using to draw people to our website?
- Are we infringing on any copyrighted material?
- Is the language persuasive, and does it promote our company's marketing messages?
Writing for Search Engine Optimization
Meta tags containing keywords are not as important as they once were. Your site title pages, headings, and content must effectively use the keyword phrases that search engine users enter when searching for your products or services.
We can evaluate and recommend content revisions that boost your site in search engines.
Writing for English-Speaking Audiences
We evaluate and edit international sites for English translation. If your site is designed for English-speaking audiences, you can rely on our editing and copywriting services to make sure your site is credible, accurate, and effective.
Writing, Editing, and Copywriting Rates
We charge $60/hr for our editing and copywriting services. This rate applies to all websites.
Don't wait to hear from site users that your content needs improvement. Contact us to schedule our editing or copywriting services.
