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CMS Website Development Rates

The rates shown below include complete development—including editing and copywriting.

We will also recommend applications (CMS plug-ins, modules, and extensions) that you can use to increase your website functionality. These applications are usually free or relatively inexpensive and require minimal configuration.

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Example Website Cost Analysis

Our development rates and descriptions are shown in the following table. Please note that this is an example only—each website has different requirements.

 

Development Phase Rate Description

Audience Analysis
Estimated time:
3–4 hrs

$60/hr
  • Determine the types of visitors for which the website is intended and the requirements necessary to fulfill their needs. For example, do your visitors need information, products, or services?
  • What are your visitors thinking about when searching the Internet? Are you answering their questions on your website? These questions also determine the site''s search engine marketing (SEM) and pay-per-click (PPC) requirements.
  • What is their education level? Their mood? Their frame of reference?
  • Does your website need to be geographically or demographically adapted for your audience?
Site Prototype
Estimated time:
1–2 hrs
$60/hr
  • Determine the overall structure of the website based on company branding, audience analysis, and marketing objectives.
  • Determine the number and titles of pages and choose a template as a starting point.
    NOTE: You can choose to change the site template at anytime during site development at no additional cost.
Site Installation
Estimated time:
6–8 hrs
$60/hr
  • Install CMS application on server.
  • Add site structural elements (pages, menus, extensions, and add-ons).
Configure Applications
(If applicable)
Estimated time: Varies, but usually 4–6 hours
$80/hr Configure applications to work with CMS framework, which includes changing application and system programming code for customized features. This is usually minimal, but it can be extensive for more complex applications.
Content and Graphics
Estimated time:
6–10 hrs
$60/hr Add content and graphics in website pages.
Testing, Editing, and Revising
Estimated time:
4–6 hrs
$60/hr
  • Test all links, extension or add-on applications, and contact forms.
  • Proofread content, provide copyediting, and revise as necessary.

Total Estimated time:
26–42 hrs

Total estimated cost (average 5–10 page website):
$1,200 to $2,500